Identity • Posted December 2015
Matco Services, Inc., a Valmont brand approached Iridian to aid in the refresh of their identity and branding efforts. Matco is a leading independent consulting, engineering and testing firm specializing in the fields of failure analysis, inspection, corrosion, metallurgical engineering, cathodic protection systems, materials selection and coatings.
Because of their diverse areas of expertise, we created an identity that represents the combination of science and structure unique to Matco.
The mark incorporates a visual breakout of smaller molecular graphics and has several visual ties to the Matco brand: illustrating the many service offerings coming together in one company, hints at deterioration that is being prevented and/or resolved by Matco's intervention, and visually represents the introduction of elements to make a structure stronger.
We also worked to create a clean modern look, representative of the advancing technology of the company. Overall color choices appeal to a wide audience and emphasize the scientific over the emotional.
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