Collateral • Posted December 2015
Iridian was tasked with creating a design for the new Interiors Joan & Associates van, which they use for deliveries and project set ups. Our goal? Create something simple, clean and memorable that won’t appear dated in a year or two.
To create the design, we broke apart the logo and scaled it up. The large scale provides a fun, graphical look with instant brand recognition. The contact information is framed out by edges of the van window and the swoop of the “J” from of “Joan”, making it easy to spot while the van is in motion. The look also subtly connects to visuals we have been using in recent Interiors Joan & Associates print ads.
The back of the van includes the familiar logo & tagline in the back window along with contact information for both the Omaha and Lincoln studios.
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