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Grover Ice Identity

Identity   •   Posted December 2015

Project Details

  • Client: Grover Ice
  • Project: Logo Design
  • Date: May 2015
  • Category: Identity
  • Our Favorite Feature: Interplay of positive and negative space within the wing

Project Notes

Combination of wing with skate is an homage to classic roller-rinks illustrating the family-friendly, community-based atmosphere while emphasizing the open-skating aspect of the rink.

Winged skate illustrates the feeling of flying one experiences while gliding on the ice.

Fun and playful illustration communicates a positive environment and family-friendly atmosphere.

Cool color palette reflects the cool atmosphere out on the ice.

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