Collateral • Posted December 2015
Iridian created a new billboard for Popp Cosmetic Surgery PC to highlight their newest service, non-surgical Exilis for face and body. The billboard highlights the non-surgical procedure by focusing on a problem area that many women can relate to – the loose skin under the arm that is difficult to tone, even with regular exercise.
The new look brings in the familiar colors of previous Popp Cosmetic Surgery billboards, but in a more modern layout that helps draw attention to the company logo. In addition, a new hierarchy allows the photos to stand out, while also calling out the important information across the design.
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