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These are a few of our favorite things…about the new Facebook Insights

By Corrie Oberdin   •   1 August, 2013

01
Aug

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These are a few of our favorite things…about the new Facebook Insights

In Social Media by Corrie Oberdin     Comment Bubble  Leave a Comment      Like

Facebook recently rolled out a new version of Insights to most Business pages.  While there are a lot of changes, we have a few favorites:


The new look
 is a lot cleaner and easier to read than the old look:

The new look is much cleaner than the old.

 

There are handy metrics that pop up when you click on a post within Insights:

Handy pop up metrics

 

The “When your fans are online” graphs is helpful for scheduling posts:

What day and time are your fans online?

 

We’re already finding some fun ways to play with the new insights and provide additional metrics for social campaigns – particularly where individual post data and audience demographics are concerned. While not all the metrics will be useful for all organizations – and we particularly caution those just starting out to give less weight to audience demographics – we think that the changes can go a long way to providing additional measurement for Facebook pages.



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