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All the Right Tools Wins an Addy

By Corrie Oberdin   •   6 March, 2015

06
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All the Right Tools Wins an Addy

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All of the Tools Campaign

In late February, we went to the Nebraska Addy Awards and won a Professional Silver ADDY Award for our “Fine Wine” Campaign for Sirius HP Converged Systems in the Direct Marketing Category!

All the Right Tools on Display at the Show

The project targeted IT Managers who get a lot of direct mail, and our goal was to get them excited about learning more about Sirius’ offerings with HP Converged Infrastructure. The solution?  A series five direct mail pieces that combined to share the full picture of what Sirius offers.  The first mailing consisted of a wine toolkit box with empty slots for various wine related items, and a card that urged to “watch the mail for the tools to complete your kit.”  The rest of the mailings consisted of the accompanying tools and a message that highlighted a feature of HP Converged Infrastructure. To learn more about the campaign, take a look at our blog post called “A Fine Wine.”

The team had a great time at the ceremony in Lincoln, and we are super proud of the win!  Thanks especially to Ashley Stuhr, Art Director on “A Fine Wine” and Jan Savoie, Copywriter!

 

The team at the event
The team at the event

 

 

 

 



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