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Principles of Design: Introduction

By Corrie Oberdin   •   15 August, 2014

15
Aug

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Principles of Design: Introduction

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Last month, we discussed the Elements of Design – the foundational items that make up good design, and that we use on a daily basis as we design websites, emails, and print marketing pieces. Now that we’ve demonstrated how line & shape, form & texture and color & value can be used in web design, we wanted to go a bit deeper and look at the Elements’ friendly neighbor, the Principles of Design.

 

If the Elements of Design are similar to those found on the periodic table – the building blocks of design – then the Principles of Design might be thought of like the laws of science – they can govern how an element is placed or used within a design. They determine how the different elements may be used individually, or in combination, to produce the best design possible. Over the next few weeks, we’ll show you how the principles of design are used in web design, and hopefully, as you browse the web, you’ll be able to spot some of the most commonly used principles! But first, a rundown of what they are:

 

POD

 

Stay tuned next week, and we’ll talk about how pattern & contrast are used in web design.



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