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Peg + Cat Case Study

By Corrie Oberdin   •   4 November, 2013

04
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Peg + Cat Case Study

In Social Media by Corrie Oberdin     Comment Bubble  Leave a Comment      Like

What do you get when you add a new PBS Kids show that focuses on math skills, local Nebraska bloggers and some great prizes? You get an awareness campaign that reaches over 100,000 Nebraska parents.

As part of a year long Digital PR campaign with NET Nebraska, we worked with 7 Nebraska-based bloggers to promote the new PBS Kid’s show Peg + Cat.  By providing review copies of the first episode and prizes that focuses on the show and other PBS Kid’s promotions, we generated 7 reviews & contests on some of our favorite blogs across the state.  They included:

A contest & review on the Nebraska women’s site Her View from Home:

Her View from Home Contest

 

A contest & write up on the Omaha World Herald’s Momaha blog:

Momaha

 

A review on Lille Punkin Reviews (Eastern Nebraska):

Lil Punkin Reviews

 

And many more, including contests on Family Fun in Omaha and Seeryus Mama (Western Nebraska), and combination posts on Chicks Dig Deals (Lincoln) and Midwest Mammas (Eastern NE/Western IA).  In addition to blog posts, the bloggers and their readers shared news of the Peg + Cat promotions on Facebook, Twitter and other social media channels.

 

 

 

 



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