By Corrie Oberdin • 7 April, 2014
Chances are, if your company has a LinkedIn company page, you’ve received an email letting you know that the Products & Services tabs are being phased out on April 14th, and that LinkedIn is encouraging brands to either tell the story of their Products & Services through updates or create Showcase pages for them.
But what are Showcase pages, and how can you use them? Showcase pages are basically sub-pages, designed to be extensions of a Company page, but which highlight “a brand, business unit, or initiative.” The example that LinkedIn gives on their Showcase how-to page is of Microsoft, which has Showcase pages for Office, Bing Search Ads, Lync and other business units. Visitors can access all of the pages on the right hand side of the main Company page, or find them in search.
Each Showcase page has its own branding, its own set of followers (followers must follow each Showcase page, in addition to the main Company page), and is populated with its own updates:
Wondering what to do with your LinkedIn page in light of Services and Products going away, and Showcase pages coming in? If you have multiple business units, or if you have products or services that speak to different audiences with different needs, we recommend that you consider a Showcase page. If your products are enmeshed, serve the same audience, or if you are a small business without multiple business units, you may want to keep your LinkedIn page as is, and use your updates to tell your story.