One of the biggest questions we get when we start discussing content calendars with organizations already engaged in social is how adaptable a content plan needs to be – do we recommend sticking to it at all times, or are there times when organizations can deviate from their schedule. Our answer is always “Be adaptable.”…
There seems to be a new social media epidemic that all marketers and businesses are dealing with and it’s all Facebook’s fault. Facebook has made many drastic changes over the years, and the most recent alorithm change probably won’t be the last. Reports of engagement rates plummeting are common – when comparing last years shares, likes, and…
Are you currently running the social media accounts for your company? Posting updates, thinking of creative content and engaging with your audience are just a few things that you probably do. What should you do when your boss decides that he or she wants you to start an Instagram account for the company? You might…
In a recent article, AdAge cited a recent study by Social@Ogilvy, stating that organic Facebook reach is crashing and burning for brand pages. For those of us who track social metrics, this isn’t a surprise – we’ve been seeing it coming for the last year. In the article, Adadge discussed that paid posts or social…
Back a billion years ago, when corporate blogging was new, there weren’t a whole lot of best practices as it related to managing content. We found a lot of the stories from corporate bloggers, many of whom became their companies’ social media go-to people, were the same: Fire up the browser, pick a topic, write….
I’m going to admit it. When I first heard about Jelly, I thought it sounded like the stupidest idea ever. Jelly is an app that lets users take pictures, then ask their Twitter and Facebook networks about the picture. I envisioned endless questions about nothing – sort of like a mobile app version of Seinfeld….
One of the fun parts about working with social media is that its all about change. What worked a month ago doesn’t always work today, and your plan for tackling a particularly medium at the beginning of 2014 might need to be readjusted by July because of shifts in technology, devices or rules on a…