Once you’ve developed a brand – both the heart of what defines your brand and the visual look & feel, you’ll start using it, and you will likely come upon the biggest challenge in branding: cultivating consistency. Whether in print, online, or on signage, you want to make sure that your branding is consistent,…
You’re developing a brand, and you’ve done your homework. The right questions have been asked (and answered!) and your branding team is ready to start developing your visual look and feel (and if you don’t know the right questions to ask, drop everything and read our earlier post on branding from scratch). But what does…
Quick – think about what you’d need to start a new company. What’s the first thing that comes to mind, after funding and product or service ideas? When new companies come to us for branding help, frequently the next item on the list is a name and a logo. However, names, logos and brand colors…
The value of design is a question that a lot of new businesses (and sometimes even established businesses) struggle with, and one we get asked about a lot. While many areas of marketing, especially in the digital age, can be quantified, it can be hard to put a valuation on good design – especially in…
We work with color everyday, and it is easy to forget that not everyone is as familiar, or comfortable, with color as designers tend to be. Specifically, with describing color accurately. Even between designers, there can be a frustrating barrier when someone requests a “lighter” color, when what they actually want is a “brighter” color….
We love the video below – it is such a great summary of what designers do everyday. A lot of times the question “what is design” can be a hard one to answer. We believe that that the root of graphic design is in organizing content to accomplish an end goal. Taking what’s there and…
We’ve talked about what graphic design is, we’ve looked at why your business may need graphic design. Now, we look at our design philosophy, which we call Intentional Design. Our Intentional Design Philosophy At Iridian Group, we believe that good design shouldn’t be an afterthought. It should be one of the first things…