We recently attended the Field Paper Company annual Print Show, where we learned about how print & digital are intersecting to create amazing brand experiences. One of the reasons we love the show is that we get to see a lot of cool stuff. This year, trends were focused on bright colors and…
We recently finished a brochure project for the Nebraska Farm Bureau that needed to tell two different, yet deeply intertwined, stories. The first was for the Nebraska Farm Bureau Federation, while the second was for the Nebraska Farm Bureau Foundation for Agriculture. The brochures were part of an identity program provided to Farm Bureau representatives…
We are midway through our “Principles of Design” series, where we walk you through how the Principles of Design apply to how we design websites. Up today is Emphasis & Scale. Principles of Design: Emphasis When you’re speaking, and you want to emphasize something, you may say it more loudly (or softly, or more…
In our last Principles of Design post, we talked about Pattern & Contrast and how they are used in web design. Today, we’ll look at one of the other Principles, Balance, and how it plays into the layout of a website. Principles of Design: Balance Balance results when the elements of a design are…
We all get promotional products – go to a conference, or a concert, or sign up for a credit card, and you’ll likely receive a promotional item. These items can vary widely – from t-shirts to water bottles to tote bags. There aren’t many companies that don’t have a promotional product (or twelve) to give…
Direct Mail pieces can get the right message to the right target with a unique mailing. But what if your message is complex? For some direct mail campaigns, especially those that need to convey multiple messages or key components, you may wish to consider multi-part direct mail campaign, spread over several mailings. Very recently, we…
In our Principles of Design overview, we talked about the principles of design and how they contribute to how the Elements of Design are used. In this post, we are going to take a look at two of the principles– Pattern & Contract– and focus on how they contribute to the design of a website….