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What’s New at Iridian

24
May

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A Good Partnership with Solid Marketing Principles

In Uncategorized by Dawn Sailors     Comment Bubble  Leave a Comment      Like

We take pride in our partnership and status as Design Basics’ Preferred Marketing Vendor (you’ll see the designation in the upper right hand corner of our website home page). We feel this designation is a testament to the way we work and the product we produce as, by bestowing this designation to Iridian Group, Design…


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21
Mar

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Turning the “WWW” into “Wide World of Wonder”

In Print Design by Dawn Sailors     Comment Bubble  Leave a Comment      Like

Nearly everyone knows that “WWW” indicates the start of a website address, but for IRiDiAN Group and Fontenelle Nature Association, “WWW” was the start of something much bigger.  Last year, Fontenelle contacted us about creating a theme and invitation for their annual fundraiser called “Feather Our Nest.” The funds raised during “Feather Our Nest” are…


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08
Mar

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How much does it cost to build a brown house?

In Web Design by Dawn Sailors     Comment Bubble  Leave a Comment      Like

At Iridian Group, and we get asked “How much does it cost to build a website?” all the time.  The person asking it typically wants us to throw out a nice, round number. Instead, we often counter with “How much does it cost to build a brown house?” It’s an analogy we use all the…


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24
Feb

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When is it time for a logo change?

In Logo Design by Dawn Sailors     Comment Bubble  Leave a Comment      Like

A while ago we were contacted by Pharmaceutical Technologies Inc. who was interested in updating their logo. They had experienced a lot of growth since starting the business in 1992.  In fact, since the time they started, they developed additional products and services outside of the scope of their original mission. They felt that, because…


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02
Feb

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Non-profits and Social Media

In Social Media by Dawn Sailors     Comment Bubble  Leave a Comment      Like

Non-profit marketing wears many “hats” – generating awareness, raising funds to keep the doors open, and promoting programs to the individuals who would benefit. Essentially, you have to speak to several audiences – the people you serve, your donors and the general public (a.k.a. potential donors). The Internet provides a bevy of opportunities for nonprofits,…


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30
Dec

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From My Perspective

In Iridian Group by Dawn Sailors     Comment Bubble  Leave a Comment      Like

Hard to believe that it’s been 24 years since Sue and I said “let’s just start our own company”. What a different world. What a different industry. We DID start a company back in 1987 – Leopard Productions, Inc. We bought equipment (typewriters and a big camera, desks and chairs) and began doing what we…


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