As a full service creative agency, Iridian has been helping organizations brand and market themselves for almost 30 years. Still not sure what we do? Here is a breakdown of the services we offer:
Arguably one of the most public facing aspect of any business, the logo identity is surprisingly the one thing many businesses tend to undervalue. It seems simple, but when you consider that your logo will be the iconic representation of your company for years to come, and will be used in a multitude of applications, sizes, and formats, it begins to become more clear just how vital a logo is to the foundation of a business. Our logo design process walks you through every decision we make, because your logo should be uniquely yours.
A brand is more than just a logo. The first phase of brand development involves understanding what your brand is, and the landscape and issues that surround it. So we recommend that before they focus on the visual elements of branding, the organizations that work with us focus on brand platform development. It’s essential to look at the story you want to tell, focusing on the problems you solve, and the benefits you are giving your customers. If you’re still unsure about what your brand actually is, we’re here to help!
Like it or not, people will always judge a book by its cover, and the quality of your visual design is a direct reflection on your business. In a world where digital advertising has become disposable, print is making a comeback as the most effective way to legitimize your business, while also serving as a benchmark of quality. If your business cards are boring, you’re boring. If your brochure looks low quality, your product seems second rate. Let us help you portray the brand image you’re working towards, and convey the message you need to communicate, as effectively as possible.
If you can’t recall the last time you picked up a phone book to find a local business, you’re in the majority. Today, it’s all about the web, and your online presence is often the first contact you have with a potential client. An outdated site, one that is not mobile friendly, or one that contains content that’s not specifically targeted to your online audience might be hurting you more than you know. We specialize in helping our clients create the most effective web presence possible.
We live in an age when social media is a vital part of almost any marketing strategy. Social channels are among the first places customers visit to learn about and interact with your business, so it’s hard to understate the importance of a well planned social strategy. From auditing your current social channels, to consulting on best practices, to creating content calendars and guidelines, we have the experience to build a plan that fits your company’s social needs perfectly.
Visual motion is a captivating way to display information, explain concepts, attract customers, and much more. From e-cards and to animated ads, to motion graphic video for events, trade-shows, or whatever you can dream up, if you have a project you’d like to discuss, we’re happy to show you what we can do to help make those dreams a reality and help your company stand out among the competition.
Finding the right words can be a game changer when it comes to how people view your company, product, or service. Is your copy interesting, or dry? Are you explaining the true benefits to the user, or just touting features? If you’re not sure how effective your copy really is, or you just want a new set of eyes on your current materials, we’re here to help you mold your ideas into compelling copy for real customers.
If you’re not quite sure what you need, want to throw around some creative ideas, or just want an honest opinion about your current materials and marketing strategy, we’re here for you. Our group of creative minds will happily pend some time focused on coming up with the best ideas for your business and providing you with a plan for implementing them.
We are a creative agency that truly partners with our clients to create marketing materials that are both beautiful and functional. Our intentional design philosophy means that when we present you with that perfect final product, you’re getting more than just a pretty picture.
Here at Iridian, we pride ourselves on creating the best for our clients, strategically, aesthetically, and financially. Here’s how we do it:
Close to 30 years in business has given Iridian the experience to understand the industry, and the options available. Whether it’s project by project or a retainer based arrangement, we’ll work within your upfront budget to get you the most for your money, making recommendations on how to get the best return for every dollar spent on marketing.
Our design philosophy centers around a unique approach we call ‘Intentional Design’. In other words, we won’t just hand you a pretty picture, we’ll make sure that it accomplishes your goals and show you how we do it. From color selection to font size and everything in between, our designs are executed to not only be beautiful, but to work for you.
Sometimes it takes an outside partner to come in and really evaluate a business’ marketing for what it is — and what it could or should be. We work with our clients to assess their goals, target market, competition, and culture before we ever begin to design anything. Once we have a solid understanding of your company as a whole, we can start mapping the best route to success.
Working with the supremely talented team at Iridian is a pleasure. They are an extremely fun group who enjoy pushing the envelope creatively. They are very friendly and understanding of the objectives we are trying to accomplish. I would highly recommend Iridian to any company or organization!
- Dave Gartlan, Owner/Director of Franchise Development at Godfather’s Pizza
Iridian has been a trusted partner on a number of critical projects through the years. Their responsiveness, quality of work and understanding of our business is unmatched. They are truly a partner in every sense of the word and will continue to be a part of our long-term strategy.
- Dan Witt, Vice President Agent Sales at Valmont Industries
I have been blown away by how well Iridian has understood the needs of my business and website! …They will listen to your needs, then analyze and come up with a quality plan that really fits your marketing goals.
- Jamie Carmen, Owner/Esthetician at Skincerely Yours
The Iridian Group team is a mix of creative and strategic thinkers who bring experience, passion, and fun to every project we take on. We have the knowledge and expertise to tackle projects big and small, and we pride ourselves on partnering with our clients to create an end result that is as effective as possible.
|Movie||The Big Lebowski|
|Music||The Clash & Pearl Jam|
Iridian’s President, Dan is a people-person and entrepreneur who believes in the importance of building strong and lasting relationships. Born and raised here in Omaha, Dan attended high school at Creighton Prep, followed by college at Loyola Chicago and Creighton University. He’s been a small business owner for over 15 years, taking over as president of Iridian in 2010. Dan is inspired by uniquely talented people and those who can overcome fears and reservations to accomplish a goal, people who can differentiate themselves through an enhanced level of commitment and dedication to not only the spectacular but to all the little details along the way. In his free time, he enjoys movie watching, listening to music, cheering on the Creighton Bluejays (he’s an avid fan!), and spending time with his family. Dan and his wife, Allison, have three children, Cate, Mallory, and Jack, so needless to say there is never a dull moment around the Douglas household!Email Dan
|Movie||The Royal Tennenbaums|
|Music||Brandi Carlile & Jewel|
|Hobby||Hand Lettering, Home Decor, & Blogging|
As Iridian’s Vice President of Creative, Dawn is able to contribute in all aspects of the marketing strategy, while ensuring that every piece that leaves the office meets our top-quality standards. After graduating with honors and a BA in Visual Communication and Design from the University of Nebraska at Kearney, Dawn settled in Omaha, where she has been working as a designer since 2007. Dawn is a self-described aesthete who gathers inspiration from beauty, creativity, and organization in almost any form, and believes there is a direct relationship between design, happiness, and effective communication. When she’s not working, Dawn is rarely sitting still. She fills spare time with multiple projects, including creating hand-lettered artwork, refinishing furniture, tackling approximately one million DIY home projects, and blogging about all of it. Dawn has received multiple awards for her art and design work, as well as being featured on several national platforms for her writing and creative home projects. She and her husband, Brett, have two daughters, Vera and Juniper, and one hefty feline, Lucious.Email Dawn
|App||1SE: 1 Second Everyday|
|Music||Brandi Carlile & Lucinda Williams|
|Book||The Philosophy of Andy Warhol|
Our talented Art Director, Ashley, joined Iridian in 2012 with a background in print production and a degree in Visual Communication and Design from the University of Nebraska at Kearney. Her experience makes her a great asset to the Iridian team, especially in concepting and designing unique print materials for our clients. Ashley has collected multiple awards for her graphic design work throughout her career, and creates beautiful results with every project she touches, while also helping to keep things organized and moving forward. She is inspired by travel and loves road trips, believing that taking some time to get out and see the exciting things that other cities and towns have to offer allows her to return to work inspired and full of fresh ideas. In addition to getting out of town, Ashley enjoys spending her spare time exploring Omaha to discover unique places, local music, and great food that the city has to offer. She also loves to experiment with analog photography and hopes to build her own darkroom in the near future. Ashley and her partner, Sara, can usually be found fixing up their new Benson home and trying to convince their three cats, Mulder, Charlie, and Xavier, to get along.Email Ashley
|Movie||What We Do in the Shadows|
As Director of Communications for Iridian, Megan brings a diverse array of skills in the areas of public relations, digital marketing, and content creation. Megan has always been interested in how people relate to each other, particularly through storytelling, earning her bachelor’s degree in Communications from Luther College, a highly-respected liberal arts institution. After beginning her career as a newspaper reporter and editor, she later branched out into marketing roles for non-profit and start-up organizations. With additional work experience as an educator, she also brings invaluable resources to the Iridian team including event planning, crisis management, and community outreach. Megan is also an active Kiwanis member and a volunteer platelet donor for Nebraska Community Blood Bank. She has a fascination with all things data, and finds inspiration in her everyday interactions with people. Megan and her partner, Dana, live in Lincoln with their faithful canine companions, Stella and Ruthie. They often hibernate with their streaming TV device in the winter, but you can find them at live music festivals or a local brewery during the summer.Email Megan
|Music||Eclectic mix of Jazz, Lounge, Big-band, & Pop|
|Hobby||Home Theater & Computers|
|Book||The Next Manual|
A natural fit for his role as Iridian’s Vice President of Technology, Keith has been in the marketing business for over 25 years. His career began in the pre-internet days of print production, but he quickly evolved to computer technologies, becoming one of the earliest area adopters of the internet era. Keith’s skill-set includes a knowledge of multiple programming languages, platforms, and systems. Prior to the availability of open source options, Keith developed a proprietary, in-house content management system that was utilized by many of our clients. Keith is responsible for building-out platforms to support our staff and our client needs, including implementation of multiple servers, storage and networking, as well as disaster recovery and management. Keith has always been a tinkerer with a knack for technology, and enjoys hands-on mechanics. He has a natural drive to understand how things work, and is inspired by discovering the next thing out there to improve his skill set and add value to projects. In his spare time, he enjoys traveling, as well as tinkering with home audio/theater and computers. Keith and his wife, Jill, have two sons, Tyler and Ethan.Email Keith
|App||1SE: 1 Second Everyday|
A talented member of the Iridian design team, Rachel holds a degree in Visual Communication and Design from the University of Nebraska at Kearney, and has been working in the design industry for close to ten years. Her past client list includes everything from Fortune 500 companies to small startup businesses, and she has experience with a wide variety of projects, including brand overhauls, websites, logos, invites, emails, billboards, brochures, in-store signage, posters, t-shirts, and much more. Rachel enjoys finding inspiration by getting out and about Omaha, and is a happy member of Fontanelle Forest, Lauritzen Gardens, Joslyn Art Museum, Omaha Henry Doorly Zoo, and the Children’s Museum. In her free time, she likes to watch lots of documentaries, rehab old furniture, and belly laugh with her toddler, Violet. She’s sworn to her husband, Matt, that they are done with projects on their 105 year old Omaha home, but that might not be all true. She also drinks way too much coffee — since her husband has his own coffee roasting business, and when the weather is nice you might catch her cruising about in the 1971 MG convertible she fixed up in high school.Email Rachel
‘80s New Wave music and Rap
Playing retro video games
The House on Mango Street
Inspired by a love of learning about different design styles and aesthetics, Gloria Bautista brings a fresh perspective to print and digital design in her work as a junior designer at Iridian. Gloria is a recent graduate of the University of Nebraska at Omaha with a Bachelor of Arts degree in studio art, with a concentration in graphic design. Never afraid to try new things, she loves looking for new ways to solve design problems, discovering something she didn’t know about design or venturing off to explore new states and countries. As a first-generation American, Gloria finds inspiration in the story of her parents’ migration from El Salvador to the United States in order to give their children a better life. When not spending time with her close-knit family, you’ll find Gloria heading to concerts with friends, looking for new music on Spotify, trouncing her older brothers on retro video games, or on Netflix re-watching The Office and Parks and Recreation. An avid dog lover, Gloria loves their spark of positivity.Email Gloria
Our partnerships are what truly set us apart. We are a friendly bunch who would love to listen, advise, and collaborate with you to create something truly outstanding.
With close to three decades of experience in the design industry, our work has attracted some attention (and some shiny awards). Here are just a few of the recent accolades in our trophy case.
In 2017, Iridian was awarded an Omaha AMA Pinnacle Award in the Digital Media category for the Interiors Joan and Associates website.
In 2016, Iridian was awarded an Omaha AMA Pinnacle Award in the Digital Media category for the Grover Ice Website.
In 2016, Iridian was awarded an Omaha AMA Pinnacle Award in the Total Marketing Campaign category for the Grover Ice Branding.
In 2016, Iridian was awarded an Omaha AMA Pinnacle Award in the Communications category for the Sirius Computer Solutions HP 3Par Direct Mail Series.
In 2016, Iridian was honored to receive a Silver Nebraska ADDY award for our work on the Sirius Computer Solutions HP 3Par Direct Mail Series.
In 2015, Iridian was honored to receive a Silver Nebraska ADDY award for our work on the Sirius Computer Solutions “All the Tools in One Place” campaign.
14450 Eagle Run Drive, Suite 120
Omaha, NE 68116