When discussing our client’s digital presence, the discussion frequently turns to the question of how to respond to the increasingly mobile world. And it should – according to Pew Internet, almost 63% of cell owners go online using their phones, while 34% of cell phone owners are using only their cell phone to access the…
In a recent article, AdAge cited a recent study by Social@Ogilvy, stating that organic Facebook reach is crashing and burning for brand pages. For those of us who track social metrics, this isn’t a surprise – we’ve been seeing it coming for the last year. In the article, Adadge discussed that paid posts or social…
You’ve invested time and money in the next iteration of your website, and you have a slick platform that allows you to easily edit the content of your site and start that blog your marketing team has been asking for. All you need to do now is launch your site, and the traffic will start…
Did you know that at any time, 10% of drivers are distracted (meaning they are paying attention to something other than the road) and are responsible for over 20% of vehicle crashes in Nebraska? We didn’t, but we learned it while working with NET on “Dstrctd Drvng,” a program about the distracted driving problem. To…
Back a billion years ago, when corporate blogging was new, there weren’t a whole lot of best practices as it related to managing content. We found a lot of the stories from corporate bloggers, many of whom became their companies’ social media go-to people, were the same: Fire up the browser, pick a topic, write….
When starting a web design project do you already know which tools you want to use? Do you already know which Content Management System (CMS) your company will select? Have you already made the decision that your going to use this widget and that plugin, among other things? If you have, you may be doing…
2013 was a big year for us, so we wanted to commemorate it while also marking the beginning of a new year. So, we did something new and put together our first ever “Year in Review” in the style of an annual report. While we create annual reports for our clients, we’ve never compiled one for…