The value of design is a question that a lot of new businesses (and sometimes even established businesses) struggle with, and one we get asked about a lot. While many areas of marketing, especially in the digital age, can be quantified, it can be hard to put a valuation on good design – especially in…
Are you currently running the social media accounts for your company? Posting updates, thinking of creative content and engaging with your audience are just a few things that you probably do. What should you do when your boss decides that he or she wants you to start an Instagram account for the company? You might…
We work with color everyday, and it is easy to forget that not everyone is as familiar, or comfortable, with color as designers tend to be. Specifically, with describing color accurately. Even between designers, there can be a frustrating barrier when someone requests a “lighter” color, when what they actually want is a “brighter” color….
Chances are, if your company has a LinkedIn company page, you’ve received an email letting you know that the Products & Services tabs are being phased out on April 14th, and that LinkedIn is encouraging brands to either tell the story of their Products & Services through updates or create Showcase pages for them. But…
Over the years, we’ve learned so many important things about marketing. In the interest of sharing our wisdom, we’ve decided to compile our favorite pieces of marketing advice, and pass them on to you. Read carefully – like a Snapchat picture, this post may self-destruct in 10 seconds. 1. When in doubt, always choose Flash…
We love the video below – it is such a great summary of what designers do everyday. A lot of times the question “what is design” can be a hard one to answer. We believe that that the root of graphic design is in organizing content to accomplish an end goal. Taking what’s there and…
Unless you’ve been living under a rock (or have no contact with anyone under the age of 25), you’ve probably heard of Snapchat. Snapchat is a mobile app that lets users take photos, record videos, append them with messages or drawings and send to a select group of users. Messages are only available for between…