Once you’ve developed a brand – both the heart of what defines your brand and the visual look & feel, you’ll start using it, and you will likely come upon the biggest challenge in branding: cultivating consistency. Whether in print, online, or on signage, you want to make sure that your branding is consistent,…
You’re developing a brand, and you’ve done your homework. The right questions have been asked (and answered!) and your branding team is ready to start developing your visual look and feel (and if you don’t know the right questions to ask, drop everything and read our earlier post on branding from scratch). But what does…
Quick – think about what you’d need to start a new company. What’s the first thing that comes to mind, after funding and product or service ideas? When new companies come to us for branding help, frequently the next item on the list is a name and a logo. However, names, logos and brand colors…
Earlier this year, we wrote about content calendars – creating a schedule of content, on a daily, weekly or monthly basis that will act as a road map for your social media & content marketing efforts. As we mentioned in the first post, content calendars can include just your social media channels, or can include…
There seems to be a new social media epidemic that all marketers and businesses are dealing with and it’s all Facebook’s fault. Facebook has made many drastic changes over the years, and the most recent alorithm change probably won’t be the last. Reports of engagement rates plummeting are common – when comparing last years shares, likes, and…
When we do training sessions, we often ask what people use to manage their social media. Invariably, we find that when a businesses uses only one social network or channel to communicate with clients, they often use the native application (i.e., posting directly to Facebook, to Twitter, etc). However, when an organization has more than…
If you’ve been watching the social media news (trust us, it’s a thing), you’ve probably noticed some major changes that different networks have gone through over the past several weeks. For those of you less inclined to follow the layout changes from network to network, here is a quick summary of the changes being implemented….