It’s time for yet another “Meet a Team Member!”  This time, Keith Savoie, IRiDiAN Group’s Vice President of Technology, is in the hot seat.  Keith has been with IRiDiAN Group for more than 22 years, guiding us into new areas of marketing that will help our clients, and keeping us going in the right direction, technologically speaking.  

What is your favorite thing about your job?
Merging creativity with technical solutions has always been one of my trigger points. Sitting in a client meeting with creative ideas being thrown around while in the back of my head the gears are turning … Read the rest

When writing content for your newsletter,blog and other social media, do you ever feel like you’re creating in a vacuum and pulling topics out of thin air? There is a better way! With some experimentation and careful tracking, you can use results from previous content to help plan successful articles in the future.

The key? Examine the best responses from your customers. For email newsletters, you can track click-through numbers and in social media you can monitor the number of shares, likes or click-through numbers.  It really isn’t that complicated. To give you an example, let’s take a look at … Read the rest

Thank you to those who were able to make it to our Lunch and Learn this afternoon. We had yet another very successful and fun event.

The following is a recap of the points we made during the presentation. Don’t forget to add yourself to our email list to make sure you are invited to our next learning lunch!

There is a lot of confusion out there as to what a brand actually is. A brand is not a logo, a website, a brochure or a business card. These things can all be used to enhance and convey a brand … Read the rest

It’s time to meet another of the IRiDiAN Group team! Next up is Kim Kubert, IRiDiAN Group’s Vice President of Client Services. Along with Dawn, who we featured last time, Kim will be presenting at the next Lunch and Learn on February 28^th “Make them Feel something: Building an Emotional Brand.”

Kim brings with her a degree in marketing management and nearly 21 years of experience working with clients of all different sizes and shapes. Kim consults with clients on marketing budget allocation/marketing medium selection and she also helps direct creative and messaging to accomplish the marketing goals. Want … Read the rest

Do you know what goes on behind the scenes at IRiDiAN Group? Who designs our stuff and who keeps us running? Soon you will!  Each month, we’re going to throw the spotlight on a team member.

First up is Dawn Sailors, IRiDiAN’s Art Director.  Dawn came to us in 2011, and has kicked butt ever since with her fabulous work and her great sense of style.  We sat down with her and asked her a few questions:

What is your favorite thing about your job?                   

My favorite thing about my job is getting to learn about so many different businesses … Read the rest

The Super Bowl commercials this year were a mixed bag. Some years, the game ends and all anyone talks about is the commercials. This is not one of those years. Despite the lackluster appeal of this year’s Superbowl ad crop, we polled the IRiDiAN Group team to see what the team thought. And here we give you the good, the bad, and the…awkward.

The Good:
Skechers: “GO RUN Mr. Quiggly!” – Mr. Quiggly was the favorite around the IRiDiAN Group office. As Afton said that dear old Mr. Quiggly, “made Sketchers look like a shoe that can make anyone look … Read the rest

Making your site look good (and work well) on a mobile device, like smartphones and tablets, is a hot topic for 2012.  And, if you don’t want to be “left in the cyber-dust” by the competition, you should stay abreast of what’s happening in this medium. Below we look at the top reasons your organization needs to consider optimizing your site for mobile users: 

1.    Growth of Mobile Internet Access: According to a study released late last year by the IDC (the International Data Corporation), by 2015, more U.S. Internet users will access the Internet through mobile devices than through … Read the rest

It’s a secret!
When a client calls and begins the conversation with that comment, we are instantly curious – and ready! One of the principals of a company with whom we have a long-standing working relationship wanted “something really special” to surprise his CFO at their Christmas party scheduled to be held at Joslyn museum. It seems they were on two different “sides” in discussions about a new company swipe card design, so to prove his choice was superior (more artistic?), he wanted us to have it represented “artistically” at the museum for their get-together – and it was a … Read the rest

It’s mid-January, 2012 and this company is rounding the corner of its twenty-fifth year in business! Now, I know the trite comment is “time flies when you’re having fun” – but I can attest to the fact that it flies whether you’re having fun or not. Don’t get me wrong. As one of the founding partners, I can say that, in twenty five years, there has been a lot of fun, but there has also been some growing pains – the stress that comes with learning and evolving. And, boy – have we evolved!!

“Business” is not what it used … Read the rest

Since Google launched brand pages on Google+ back in November, we’ve been playing with brand pages.  The verdict?

It pains us to say this, because we love Google, but brand pages are just…ok. A few things stand out, while others pale in comparison to Facebook or Twitter. Here’s our short list of the good, the bad, and the ugly.

The Good:

From a user perspective, Google+ pages seem to be intuitive.  One of our clients, upon seeing her Google+ page, told us how happy she was that it was easy to navigate and understand. The photos look nice, and … Read the rest