Making your site look good (and work well) on a mobile device, like smartphones and tablets, is a hot topic for 2012.  And, if you don’t want to be “left in the cyber-dust” by the competition, you should stay abreast of what’s happening in this medium. Below we look at the top reasons your organization needs to consider optimizing your site for mobile users: 

1.    Growth of Mobile Internet Access: According to a study released late last year by the IDC (the International Data Corporation), by 2015, more U.S. Internet users will access the Internet through mobile devices than through … Read the rest

It’s a secret!
When a client calls and begins the conversation with that comment, we are instantly curious – and ready! One of the principals of a company with whom we have a long-standing working relationship wanted “something really special” to surprise his CFO at their Christmas party scheduled to be held at Joslyn museum. It seems they were on two different “sides” in discussions about a new company swipe card design, so to prove his choice was superior (more artistic?), he wanted us to have it represented “artistically” at the museum for their get-together – and it was a … Read the rest

It’s mid-January, 2012 and this company is rounding the corner of its twenty-fifth year in business! Now, I know the trite comment is “time flies when you’re having fun” – but I can attest to the fact that it flies whether you’re having fun or not. Don’t get me wrong. As one of the founding partners, I can say that, in twenty five years, there has been a lot of fun, but there has also been some growing pains – the stress that comes with learning and evolving. And, boy – have we evolved!!

“Business” is not what it used … Read the rest

Since Google launched brand pages on Google+ back in November, we’ve been playing with brand pages.  The verdict?

It pains us to say this, because we love Google, but brand pages are just…ok. A few things stand out, while others pale in comparison to Facebook or Twitter. Here’s our short list of the good, the bad, and the ugly.

The Good:

From a user perspective, Google+ pages seem to be intuitive.  One of our clients, upon seeing her Google+ page, told us how happy she was that it was easy to navigate and understand. The photos look … Read the rest

Thanks to all who attended our Beyond Social Media Lunch and Learn today! Below are 5 takeaways to take back to your office (and beyond!).

1) It’s not just about Facebook and Twitter. When we talk to companies about Social Media, a lot of them are focused on Facebook and Twitter and they are great (we like them!). Keep in mind, however, that they might not be the right opportunity for your particular organization. Looking at the broader Social Media landscape may help you figure out what tools are more effective for your own needs.

2) Niche Social Networks are … Read the rest

Unless you regularly go to trade shows or work in your company’s booth, how your trade show booth looks and “works” may not cross your mind. But, with the New Year approaching – and trade show planning for 2012 in full swing – now is the best time to begin thinking and planning how to get the most return on the trade show presence your company is going to pay big bucks for in the near future.

There are so many different ways to take advantage of this marketing opportunity – planning an overall theme, determining how to stop traffic, … Read the rest

We love logos. In the past, we’ve talked about our logo design process and we’ve talked about when it might be time for a logo change. One of the topics we haven’t discussed is the pitfalls of logo design – common things people miss when they take the plunge and design a new logo.
Top of the list is not considering how the logo will be used. When you think “logo” you often think of the logo existing on its own – on a business card or the top of a website. Over the years, we’ve learned people often forget … Read the rest

For a short while in 2005, podcasting was poised to be the “next big thing.” Six years later, podcasts have not made the leap into the mainstream that some expected. Despite the fact that they aren’t as ubiquitous as Facebook, podcasts have evolved into an excellent tool that allows organizations and individuals to reach niche audiences across the globe.

Simply put, a podcast is like a radio or television show that users can subscribe to and have delivered to their computer through apps like iTunes. Podcasts can be audio or video files – and video podcasts have had a jump … Read the rest

As most followers of Iridian Group know, we went through our own company rebrand in 2010.  As with all rebranding efforts, a big part of that included a new logo and, since logo design is one of our specialties, we jumped right in.

When we approach a new logo design for a client, the first thing we do is meet with them to discuss the attributes they are seeking for their brand or product.  For example, a client may want a homey, comfortable look and feel or a high-energy, modern direction for their brand.   Based on those identified attributes we … Read the rest

The beginning of September this year wrapped up my first official year as an Iridian Group employee. Considering that all of my previous employments were short-lived, part time jobs in-between transitional school years, I’d say that this is a milestone for me. In a job market where landing even an interview in your career field can be a challenge, it’s nothing short of a miracle that I had the opportunity to present myself and my work to the Iridian Group staff, let alone be hired onto the team.

This year has been an exciting and fast-paced course in the world … Read the rest